Corporate logo

Connotation interpretation:

1. From the perspective of design concept, the logo is designed based on the company's name "China Maritime Union" as the main body, and is composed of deformed Chinese character "Chinese" and English letter "H"“ "China" stands for China, "H" stands for "sea". The left and right arcs are the first strokes of the English letter "union", representing the meaning of union. The reasonable, flexible and free use of Chinese strokes and English letters indicates the internationalization and openness of the company as a pure foreign economic enterprise.

2. From the perspective of moral connotation, the Chinese character "middle", the Arabic numeral "1" in the middle and the arc around it form a simple and harmonious combination. They are all designed in blue, representing the earth or the ocean. It means that the company implements transnational business strategy and is engaged in overseas project construction; It also fully expresses the company's business philosophy, that is, to optimize and integrate the upstream and downstream high-quality construction resources from central enterprises to excellent enterprises in the province, learn from the advanced corporate culture and management philosophy of partners, and emphasize the company's development idea of "win-win cooperation" through "intellectual attraction".

3. As a whole, the logo looks like a person who is walking away from his arms. It indicates that the company complies with the national development strategy of "letting Chinese enterprises go out" and manages the overseas construction market; It is also like the Chinese character "fire", implying that the development prospect of the company is "prosperous". The Chinese and English strokes of the logo are also like the shapes of roads and bridges, revealing the fields and main projects of the company, including construction, real estate and road and bridge construction. The Chinese character, which accounts for most of the graphics, adopts flexible, free and unclosed line design, which highlights the company's development strategy of facing overseas and opening up the market and the concept of opening up and cooperation with joint-stock enterprises. Its radiation and extension also reflects the positive spirit of the company's people.

4. From the perspective of graphic separation, the figure "1" in the middle is similar to the Arabic numeral. Its form not only represents that the company's main project is architecture, but also implies the concept of "first", reflecting the company's solemn commitment of "quality first, safety first" and the company's enterprising spirit of "striving for first". The right half of the figure also looks like the English letter "K", indicating that the company will develop scientifically, healthily and rapidly. The Arabic numeral "1" is combined with the Red Square in the lower right corner to form the Chinese character "person" in the center of the logo, implying that the company emphasizes the value concept of "people-oriented", talent as the support, and relying on talent to strengthen the enterprise. What it emphasizes is the foundation of the company, that is, promoting "innovation and development" through "gathering talents and gathering energy".

5. From the perspective of color composition, this logo only has red and blue, which has strong color recognition. Red stands for passion, which means that this is a team full of vitality and passion. The company's people have the quality of initiative and low-key pragmatism. Blue stands for rationality, which expresses the company's forward-looking, rational international vision and quality first and continuous improvement awareness. The harmonious collocation of red and blue color is not only full of the meaning of wisdom collision, but also shows the spirit of innovation and development of the company.